Save My Bag, a brand of bags and accessories in the innovative Poly-Fabric fabric with Lycra®, signs a contract with Sanrio, a japanese company, for a special Hello Kitty collaboration. The co-branding provides for the creation of a limited edition fashion accessories collection declined in three different prints with an iconic and pop.Iconic mood.
The Save My Bag X Hello Kitty first print is the classic and timeless of Hello Kitty: the shades of pink and its essential design will make you enter the full mood of the famous japanese icon. Pop is the keyword to describe Comics Blue and Comics Red prints.
Ironic and fashionable, Hello Kitty will be the new trend. The launch of the new Hello Kitty capsule took place during Milan Fashion Week, Thursday 22 February 2018, from 17 to 19, at the flagship store on via Manzoni, 37. The new Hello Kitty collection is available in over 30 single-brand stores in Italy and abroad as well as in selected multi-brand stores and concept stores all over the world.